art director/direção de arte: carolina simão
designed for a course at Escola Cuca
desenvolvido como trabalho final de um curso na Escola Cuca
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/a6fd05aa-7bd3-47d4-9d1b-6b8d3b2e61c3_rw_1920.png?h=b7999c63c79fa76fa639881068535f92)
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/abdeac74-e4d1-463e-ae19-4cd310a9aa5c_rw_1920.png?h=719be22560d9b49508f2ddb4bb3c0b19)
briefing: figure out new ways to incentivize new and current
Spotify users to get involved and discover the world of Aufiobooks.
briefing: encontrar novas maneiras de incentivar novos e
atuais usuários do Spotify a se envolverem e descobrirem
o mundo dos Audiobooks.
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/e9ffea3b-e7cc-4891-b67e-24ff1f20768e_rw_1920.png?h=77d7c1e5dbd5dd3910f698e8e127df08)
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/2ba1d299-3bc6-44ba-bf56-635575eb2d33_rw_1920.png?h=b31cb6a962c0b1bd9687b9bdd7c562f4)
Based on campaigns previously carried out by Spotify following its aesthetic of overlapping images. From this initial plan an unfolding of Rita's identity was the main aspect of the process,
her colorful mind and her playful way helped build the final design.
her colorful mind and her playful way helped build the final design.
O design foi pensado em cima de campanhas realizadas previamente pelo Spotify, seguindo sua estética de sobreposição de imagens com o visual da capa do livro autobiográfico mais conhecido da artista. A partir deste plano inicial foi feito um desdobramento da identidade da Rita, de suas cores e de suas brincadeiras.
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/d3f201fe-6add-46e2-8f7a-6c19e4810d1e_rw_1920.png?h=a8c08a413ac5ddc8ff20e2897fd3635c)
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/fff2443a-181c-4467-9763-cd99ca45529e_rw_1920.png?h=709344a4ebfbbfbb26338f8bcbbd7adf)
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/6b6614c0-66b3-4a0e-9b65-21873b0834b5_rw_1200.png?h=63c5b347dcc2e64114ed02736d8ee337)
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/d5dd910c-1ad4-4400-b995-36ed6034dfbb_rw_1200.png?h=abdb72ef328b18b8f36605e6adce2409)
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/e6e6bbce-7d58-4d8d-baa0-06aae3ee11a8_rw_1200.png?h=e7597ce9728a6669ea08eade98647510)
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/e8b5b67e-9a47-4a15-9bb2-9363a695cd54_rw_1200.png?h=9eb2291bba47efdc599bfe38de80e2c9)
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/6be908b4-f56a-4814-b894-1273b501beb1_rw_3840.png?h=6423dffe61dff0e34c5fd3788f277ad7)
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/f132e465-2a8f-4ac6-a0c4-687cf754ed21_rw_3840.png?h=09fe63cf3de072f063a19a5ae62672fe)
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/95a91523-0e7f-4eb6-8a9b-c582a610c346_rw_3840.png?h=ad20ce23eaaa55f0d0ba95cc76648ef4)
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/95e31f2b-959d-4813-9b73-6ec3ee4b9a47_rw_1200.png?h=72cbe5ae6994d3c72e54afd43d8e7dc2)
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/9df4c377-c7a2-46ab-9003-fbf442dcd55a_rw_1200.png?h=af263895c3ca53032759fd3c8da25b72)
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/4341fb46-1525-44b7-929d-4291e1948b03_rw_1200.png?h=e3e2e9d43036251a74e5288a0d4d8cb4)
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/879bd351-4414-465e-8b4e-efc4ba320057_rw_1200.png?h=cb7c259a4493efa247a8eb5a2e330431)
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/7051b53d-3883-4b3a-af2c-cba07921e761_rw_1200.png?h=9db8fdf37bac542527bced63998c7a59)
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/d0b07dd2-9ebf-42b5-92f6-36bf9101db7c_rw_1200.png?h=5d4a428d65fb7b73d1797569bab66093)
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/9fed0ff0-cd8a-43e6-b444-f0a6ae7dd89a_rw_1200.png?h=b543a75b80b5909efc99d79be2174aa3)
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/6acd8af9-063b-4c43-8c37-bb726650d9eb_rw_1200.png?h=56af5c97d25d1f0cfc54e855b9e3dfd6)
The process can be followed by the same way this design was initially started. There are many aspects around a great musician figure, who are also involved in literature, that can be translated as visual identity to its own history.
O processo que se iniciou a partir de uma personalidade específica pode ser transmitido para outras figuras da música que estão envolvidas também na literatura.
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/a7a1e585-cace-43fd-8ddc-c1ece226dab4_rw_600.png?h=cad5f5920e4af621dc73442ba0b4a2c4)
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/0a62663e-94c1-40a2-83f1-5cd5857c8186_rw_600.png?h=8d3da9828145d958c0578a6bc4219c34)
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/18d35196-a801-4ca1-b4a2-1ae878434497_rw_600.png?h=228c72bef6cf7b4ff835003028e7b577)
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/6f1a2f15-6aab-4eef-a645-1d9beb826719_rw_600.png?h=f5d2909db0f859df7368516c3bb5e17f)
![](https://cdn.myportfolio.com/a68b0f59-a060-4f8e-a414-a2793014236d/5bc5cef9-c5c2-4005-a9c6-a57afe34b114_rw_1920.png?h=ba663cff8e545a9f52152f4249bcd50b)